Companies that have experience with email marketing know how beneficial and cost effective this strategy can be. Direct mail can be extremely costly and ineffective. Even if email marketing does not work for your company it is still cheap and worth a try. Below is an overview of 5 key benefits attainable through email marketing that many skeptics fail to mention.

Repeat Sales

One of the first things you learn in marketing 101 is that attracting new customers is much more expensive than keeping old ones. To acquire new customers you have to plan for the cost of advertising and educating people about your product.

Staying in touch with your customers through email allows you to generate repeat sales which can be almost four times more profitable than initial purchases. Studies have shown that good email marketing campaigns can increase the amount of new purchases from your existing customers.

Branding and Promotion

Email marketing is an excellent way to create branding and also to promote your brand.

When trying to market your product it is imperative to establish yourself as unique. Branding allows customers to recognize your company’s quality through your symbols or ideas. Using email marketing you can send coupons, newsletters and company updates to ensure they will not forget your brand.

Up Selling and Cross Selling

When you buy a pair of shoes at the store, what question does the attendant usually ask? From my experience it has always been “Would you like to buy a pair of socks or shoe cleanser?” This is the essence of cross selling. Email provides a great opportunity for you to cross sell your products and services. There is email marketing software available that makes it easy to create messages, called Auto-Responders, that will automatically follow up with product offers associated with the customer’s last purchase. For example, Motorola offers cases, headsets and batteries on their Web site as a way to generate more profit from customers.

It is no secret that the internet provides companies with new platforms that reshape basic advertising models. For a young business to emerge as a leader, first it will need to submerge itself within the new techniques in marketing.

About the Author: Kurt is the Public Relations Manager for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing for businesses so they can get and keep more customers. Visit http://www.loyalemail.com to see how their proven online marketing services can increase your customer loyalty & overall sales.

Author: Kurt Eyman
Article Source: EzineArticles.com
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Separating your company emails from spam

What is segmentation?

Segmentation is the process of identifying groups of similar customers as well as potential customers and prioritizing both groups in order to address and understand their behavior. This allows companies to respond with an appropriate marketing strategy, satisfying the different preferences of each chosen segment. Utilizing segmentation allows email marketers to achieve higher relevance, more successful campaigns and diffuse any association with spam

What is the difference between spam and email marketing?

Many people have trouble differentiating spam from legitimate email marketing. They can be easily confused if an email marketing campaign is not done properly. Spam is unsolicited email in which recipients did not give the sender permission to the send the email. It accounts for nearly 54 percent of all internet email. Legitimate email campaigns have permission from recipients to send them their emails.

Why is segmentation important

People are becoming weary of spam. They are increasingly deleting emails that resemble any form of advertising. Some people have even added spam filter devices on their email accounts that also filter out legitimate email marketing campaigns. Spam is the number one concern for a legitimate marketing campaign. One way to counteract the nuisance is using segmentation to personalize email messages. By using data on consumers and customizing emails for a specified target audience, consumers will feel more obligated to read the email and less worried that your marketing campaign is spam. According to Joseph Turow, professor of communication at the University of Pennsylvania’s Annenberg School of Communications, one of the most important things to remember in creating a successful email marketing campaign is “Don’t overload people with messages, get to them with exactly what you think they want to know, and don’t bother them too much with it,” This can only be done by using segmentation.

Easy way to start segmenting.

First thing you can do is delete unresponsive addresses. It makes no sense to continue sending emails to people who do not respond. You can also create extremely accurate segments that reflect marketing goals if you collect data on recipients at registration or follow-up requests. It is advised to gather some information on demographics or other data that can boost the sorting process but you can still design helpful segments based on a recipient’s history on your web-site.

Kurt is the Public Relations Manager for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing for businesses so they can get and keep more customers.. Visit http://www.kineticamedia.com to see how their proven online marketing services can increase your customer loyalty & overall sales.

Author: Kurt Eyman
Article Source: EzineArticles.com
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Can you build an entire online business through email marketing alone? Yes, it can be done. Hundreds of people have done it. And a large part of my business is done via email marketing.

What is the one thing that we check almost everyday online? It’s our email accounts! That’s why email marketing is a powerful marketing tool for any online marketer to use.

Here is how to start building your whole online business with email marketing:

1. Create An Irresistible Free Product

Your free product can be a short free report, videos or audios. These are the 3 best kinds of free products to use as opt-in incentives for building your mailing list. Can’t write? No problem! Hire a ghostwriter from either Get A Freelancer or Elance and you’re all good to go! It should cost just about a hundred bucks to get a brand new short 10-15 page written.

2. Crank Out A Quality Opt-In Page

An opt-in page is a simple web page that is optimized for maximum opt-in rates. It consists of 3 key elements – a killer headline that describes the benefits of your free offer, 3 to 5 bullet points, and your opt-in form that is generated from your autoresponder account (by the way, you can get an autoresponder account from Aweber. It’s the most highly recommended autoresponder out there).

3. Send Relevant Emails To Your Mailing List

Periodically send content emails and promotional emails to your list. Try to keep the ratio of your content emails to your promotional emails by 2 to 1. You’d want your content emails to provide really killer information! Keep your emails short – nobody wants to read 1000 words in an email and nobody really has time for it! Many honed writers like to think that people read their long emails. The truth is, they are losing a lot of readers! So keep your emails short and curiosity-driven to get the clickthroughs to your links.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your FREE copy now before it’s gone!

Author: Fabian Tan
Article Source: EzineArticles.com
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Email marketing has so much potential against other forms of advertising and marketing. It is unique in that every aspect of email marketing is measurable, every action taken by a user is traceable, and every outcome can be measured to provide a clear ROI (Return on Investment).

The starting of every campaign should be concerned with whom you wish to email. Obviously existing customers and prospects are your most important resource, as you already have an existing relationship with these, and they have shown a requirement for your service in the past. However since new legislation has spread across the globe, many reputable list owners, have now been able to compile opt-in email addresses of genuine prospects, in a legal and moral setting. This has provided a wealth of external information which you can access to bulk up the size of your promotion, I have covered some of the main criteria when selecting data as below:

Consumer Email Lists
• Where has the data been collected?
• Show proof of the opt-in process?
• How recently has the data been updated?
• Can you select by Age?
• Can you select by Income?
• Can you select by Hobbies / Interests?
• Can you select by Family / Occupation status?
• What Geographical location can it be broken down to?

Business Email Lists
• Where has the data been collected?
• Show proof of the opt-in process?
• How recently has the data been updated?
• Can you select by Job Function?
• Can you select by Industry?
• Can you select by Employees?
• Can you select by Sales Revenue / Turnover?
• What Geographical location can it be broken down to?

After you have assembled your list of tarted prospects, it is now time to turn your attention to your subject line. This is one of the most valuable lines of copy you will ever write, depending on the client emailing software, it may be the only viewable part of your email, as such you must convey your email purpose and grab the attention of the prospect in under 60 characters. Many amateurs fail on this crucial part of the campaign, you must brainstorm and come up with at least ten different versions of your subject line, before choosing your selected one. Key points to look at include:

Subject Line
• Capture the imagination
• Intrigue the prospect / reader
• Do not mislead
• Give enough information to establish interest, but tease the prospect to find out more

The body / creative of your email, this is your chance to finally offer the clinching points to your campaign, and provide the prospect with a call to action. I have listed below some of the most common mistakes:

Body of Email
• Do not use anything other than than standard HTML and Tables to layout your email
• Do not use too many images, most client email software, automatically disable images
• Get your most important benefits in the top third of your email
• Always use a call to action
• Always offer an unsubscribe hyperlink
• Always display your company name, address and contact details

Your campaign is not yet complete, you need to learn from the process. For that to occur you must use a reputable email service provider, they will be able to help in a number of ways. Firstly on tracking, you need to see key indicators within your campaign including delivery rates, open rates, click through rates, ROI, website tracking, forwards etc. Secondly and often forgot, your email needs to be delivered into the inbox not the spambox to have any chance, professional email marketing companies put this high on their list of priorities and you will benefit from the reputation they hold with the ISPs.

This guide unfortunately can only be brief, however I hope to have increased your understanding of what makes a successful campaign, and allow you to benefit from the huge marketing opportunities of email marketing.

One final point, that can not be stressed enough, test, test, test all campaigns no matter how sophisticated need to be tested. Different data, different subject lines, different creative / body, this is the true way to achieve a successful relationship with email marketing.

Antony Wainwright is founder and CEO of http://www.247EmailData.com – A Specialist in Email Marketing Solutions

Author: Antony Wainwright
Article Source: EzineArticles.com
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Do you realize the people on your list are not necassarily considered your customer. Prospects is the best term of us to describe them, because they have to purchase a product or service from you in order for them to be label as so. Converting prospects to valued customers should be your goal.

Brainstorm and think about what is it you want to accomplish before sending your prospects an email. Are you attempting to get them to sign up for something. Maybe you want them to tell a friend about your services… When emailing your list, explain who you are, what you want, why your prospects should care about this email, what is in it for them and finally what they should do now. An email resulting in prospects guessing is considered a failure. Answer those five important questions above, and your 75% there already.

Email your newsletter to your prospects at least once a month during your advertising campaign. Then twice a week email your prospects your recommended products or services, you can even provide incentive by issuing a coupon that will save them money on there purchase. Which can also be just an added bonus, while your product or service your providing them is free. There’s know end to what you can create.

A common mistake perhaps you yourself did when you were my ages, you know the good old days. When emailing your prospects, you are saying there name to often. When creating your email, construct it as if you are the one who will be receiving the email. Write your emails from your prospects point of view, and get them to act now or else they will continue to delay…

Be mindful that the main objective of an email is to get your prospects to click on a link. Don’t use subject lines that reveal any part of the content in your email message. The subject line should be believable, something like “Get a million dollars ” or “Get your adwords ads seen, without paying.” Even if it’s true, your open and click through rate will suffer. Entice your prospects…inciting hype or telling your life story will get you trashed. Email marketing has grown 14.6% from 2002-2007, meaning people and companys are beginning to understand the marketing potential of email marketing.

Email marketing provides the best return profit, which on average every 1 dollar spent. You’ll receive an amazing 57 dollars return profit, imagine the profit you’ll gain just by investing 2 dollars, 3 dollars or even 15 dollars. Utilize your existing traffic, therefore you are aware of what tactics are driving your visitors, prospects or customers continued visits to your website and what strategies aren’t. Repeat the successful process with your future traffic, and this normally will solve the 20 to 80 hits to your website. Be mindful when capturing your prospects email, because there what we call spam bots, which search for single opt-in forms. Which they then proceed to sign up for your email newsletters, so when you send the spam bot an email you get caught into the spam bot.

When emails go out, any email that arrives at that spam trap address. Gets you caught into the spam filter. This is why I recommend using a double opt-in, which partially resolves being caught in the spam filters.

When a prospects opts-in, be sure to email them relevant information or your message is considered spam. For example, lets say prospect opts-in to receive your newsletters, but you email them about a product or service your selling this is considered spam. The prospect did not agree to receive this email, so into the bulk it goes and they delete the message.

When your selling products, or a service even. You want to use segments, which are gathered information on the activity of each of your prospects click stats for the product or service you’re providing them with. Use this method to track your marketing campaign, kind of like the split testing concept. For example, did more of your prospects click link a, or link b. If link b, that product or service should be right at the top of your emails during your future marketing campaigns.

In doing so, you will increase your click through rate by 25%, and your open rate by 55%.

To Your Success, Danard E. Vincente

Marketing Consultant

For more juice information like this article go to: http://danardvincente.blogspot.com

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Author: Danard Vincente
Article Source: EzineArticles.com
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