Creating your product funnel does not have to be hard. If you are in the business of serving people most people don’t go from a hand shake to paying for your highest package. Use these 3 Simple steps to attract more clients.

Step 1 – Be clear about your niche

Having a clear niche may seem like a given, but can be confusing when creating a product. Your niche can also be called your profit funnel. You make money when your clients are looking for a specific answer to their problem and you have the solution that they are seeking. Don”t create an information product for a market like women or women over 30 because its too massive and this group has tons of problems they need to solve. Instead of targeting a market think about how to solve a problem. Once you focus on solving a problem your audience or target will appear. Its critical you do it this way or you will create products that are too broad.

Here are a few questions that you’ll need to answer before you begin creating a product for your funnel. Do you know who you are trying to reach? Where can they be found? Are they easy to find? Do they have a pressing problem you can solve? Finally, are you interested in the topic? This question is not mandatory but if you can answer yes its a big plus.

Answering yes to all of these questions is the first step in this process. If you can’t answer yes you’ll have to d a bit more digging before you move forward.

Step 2 – Fill the holes in your niche funnel

Now that you know who your niche is, and where they can be found its time to think about what solution you will provide. First, record an inventory of any expertise that you have Create a list of problems that your niche is having on a regular basis. The problems that effect a large percentage of your target market.

Narrow down the process by checking out who has been providing solutions for this problem and what solutions have been offered. If you find a problem that a lot has already been written about in the form of ebooks or articles, then consider an audio or video solution.

Use a different slant for your solution. For instance if you provide online marketing solutions create online marketing solutions for women who choose to use article marketing as one of their primary list building marketing methods. Be narrow and focused like a laser, to connect with the right people with the most creative and effective solutions for them. Take your time and dont rush this step.

Step 3 – Create your product

Now that you know what solution you want to create begin the process. Decide on the way your going to deliver the information. Will it be a resource guide, audio, video or multi media delivery? Use a mindmap to develop as many creative solutions to the problem as you can think of.

Using a 3 step process first, indicate why the problem exists for most people. Second, why its important to solve. Third create the actual solution.

Make sure you use your own voice. Write in the way you speak if it’s a written product. If an audio or video don’t be too formal. People want to get to know like and trust you.

Linda Hampton RN, MSN The Client Attraction Expert is founder of Attracting Clients Out of Thin Air(tm) and http://www.attractclientsoutofthinair.com. To receive your FREE report “7 Steps to Attracting Your Ideal Client Out of Thin Air” visit the Client Attraction Strategist.