I wanted to look at a variety of mistakes that a lot of people make with designing websites, whether DIY builds or when instructing a designer. So here are my list of worst offending mistakes that often happen!
1. Don’t Check Browser Compatibility
There is a local web designer who obviously work in Internet Explorer. How can I tell? Well all his websites look fine in Internet Explorer, but some fail in Firefox. You must remember every time you build a website to check it in different browsers, different versions of those browsers (Internet Explorer 6, 7 and 8 are all still supported), different operating systems and different sized screens. It is a pain, but they don’t all render CSS the same way.
2. Hide Important Details
If you want someone to buy from you, make sure that all of the required features are there. I’ve had several designs arrive from graphic designers who have forgotten to link to the shopping basket and recently I was trying to book a hotel, but the one we wanted didn’t say what times check-in and check-out were. So make sure all of the details to complete a transaction are present!
3. Play Some Music
Let’s face it, if someone wants to listen to music while they browse the internet, they will have it on in the background. But if they are browsing in the office or when everyone else is asleep, if your website has music playing in the background it is the quickest way possible to lose a visitor. It is great fun when someone opens a website with music in an office – everyone knows they aren’t working. Not good for completing the sale.
4. Design For Widescreen
If you have a 1600 pixel wide screen don’t fill it – not unless you are using floating widths! If a webpage needs to scroll horizontally on a standard screen you are going to lose visitors. If they also have to scroll in the traditional vertical direction, they will get lost. Design the page to fit the majority of screens – either make it narrow enough to do this or resize it for the screen width. But refer to point 1 – check the page on different screen sizes!
5. Plenty Of Movement
We are not at Hogwarts, so we don’t need everything we read to have moving pictures. Have a look at some of the most popular sites and movement is restricted to just the adverts. Why? Because it is a distraction! For adverts it gets attention, but use too much movement on a screen and the distraction will lose business.
6. Don’t Read Your Work
You’ve typed it up and published it, so why read it? The amount of sites that I see with spelling and grammatical errors is amazing. It doesn’t look good to your visitors if words are misspelt. It gives an air of a rushed job and they will loose faith in your business.
7. Have Different Styles On Every Page
A little branding to differentiate different categories and areas of the site is fine, but you shouldn’t have each page markedly different. Keep the navigation in the same areas of the page and keep the colour schemes consistent. If you do want to change something, add a logo or badge.
There are plenty more tricks that you can do to upset your readers, these are just some of the most common I have experienced in my Merseyside Website Design career. If you want to read more of my marketing and website help and advice, call into the marketing blog.
Written by Keith Lunt

